The trick to effective advertising exists in mastering the idea that the best message have to reach the appropriate audience in order to garner a customer base or make a sale. When constructing a health care brand name, you need to be particularly conscious of the message, or brand, you create. Badly carried out branding can undo all the a good reputation you have developed in mere mins. As a matter of fact, negative branding can transform existing individuals against your business or office. Luckily, there are some clear standards to comply with in order to prevent destroying your brand. Below are 5 things to avoid: