What is a brand though? For much of us, the word brand recollects two points: a name and a logo. In reality though, these are not what is crucial about your brand name and also neither is what you require to consider first when you set out to produce your brand name. So what is crucial? That would certainly be your ‘goal statement’. This is the single crucial part of your branding and also as soon as you have actually functioned this out, every little thing else needs to adhere to out from there just … Allow’s start there then!