It is often claimed that modern technology makes the globe smaller, as well as without a doubt, with the power of connectivity we presently have, it does. Nonetheless, the quantity of competition is not made smaller sized by our connected world; if anything, customers have the ability to link to more brands and also business, boosting the competitors for their company and also commitment. There are those that say that brand name commitment is a distant memory, yet Greg Shove, owner of SocialChorus, disagrees.