Being consumer obsessed isn’t something you do … It’s that you are! I obtain asked regularly what a “Client Obsessed Project” could look like for a specific company … this equates to, “I don’t really obtain Customer Fixation.” Jobs have “start and end dates”… being Client Obsessed never ends … it is you new LIFESTYLE. CUSTOMER FIXATION isn’t such as doing a client satisfaction survey where you decide to gather some info and afterwards you are finished. It also isn’t like beginning and stopping some “customer project” where you are mosting likely to do something good for your consumer. As well as it absolutely isn’t a “thank you” event to inform your clients exactly how much you value them … one-time a year. As well as what would alter if you produced a CONSUMER EXPERIENCE that was absolutely unbelievable and impressive for your customers, developed totally with the in mind so your consumers would say, “WOW, I always really feel unbelievable and also very special whenever I communicate with anybody in your business, no matter whether I am asking, purchasing, or grumbling … you shake!!” This is all about SOCIETY … the society you want in your company.