# & One 39;s perception of a company is just like the picture presented from the company itself, the promotional material their own clients and prospects view on sites, print advertisements, signs, vehiclesand brochures, and even business cards. However, all too often, what they reveal the people are dumb mistakes.
A bank closed a branch office a couple of decades back, however that old speech is still published in ads – dumb! How do their clients be certain their money is secure and understand that their fees and interest are reported on their own accounts?
A salesperson comes with a brand new mobile phone number or email address nonetheless remains offering business cards using all the older data – a idiotic savings of a couple bucks that could get rid of a hefty commission once the customer can’t get to the salesperson.
A computer consultancy published a leaflet six decades back and uses it with no revisions. It’s regrettably out of date because lots of the technology promoted have been substituted in the market by newer, quicker products – dumb! If any company has to be up-to-date using their own promotional material, it’s this one!
A builder producer 's website touts they utilize the most recent technologies, also it was the most recent when the website was made back 2013, but the photographs now demonstrate an outmoded centre; simply updating a few pictures would make a far greater belief – dumb!
A catering company printed a menu to provide to prospects together with just two typographical errors and a single misspelling, nevertheless they haven’t replaced it how do their clients be certain that the chef could read a recipe? Dumb!
This week, have a few minutes to perform some communications audit. Collect everything your company indicates the public. Is the data current? Can it be mistake -free? ) Should anything be upgraded? Assign a couple of individuals to proof-read (spelling mistakes, accurate telephone, URL'therefore, addresses, titles, etc.) on every communicating apparatus. [HINT – when proof-reading, read word-by-word backward, starting at the end of the documents, so the context is removed and only the words are read.]
After your communications are assessed to determine if all of the info is present and revised, as required, create an entry on your calendar for the following communications audit in six weeks to make sure your customers and prospects don’t see your new idiotic mistakes. Additionally, please don’t send me an email telling me I't made a lot of stupid mistakes… # & I 39;m just checking to ensure you're studying!