Why do consumers enjoy your brand? Why do they link themselves with your brand name? What have you done recently to reinforce this brand loyalty – as well as, what have you done to reduce your brand name, or do you even recognize? So commonly firms remain in such a hurry to conserve expenses, to raise profits that they ignore the consumer – those things which drove clients to their brands in the first place – take those things away and the once brand-loyal customer moves to the competitors.