Losing Face in China – What Does It Mean?

There is a value that has penetrated through every aspect of Chinese culture – the concept of “face”. Scholars have offered various definitions of face. Coggin and Coggin define it as a mixture of an individual’s self-respect and confidence; Leung and Chen believe face is “the respect, pride, and dignity of an individual as a consequence of his or her social achievement and the practice of it.”

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