Stopping Your Model From Getting Hijacked

Model names are referred to as 'Commerce Marks' and the names of enterprises are referred to as 'Commerce Names'.


With a purpose to stop one's brand, model identify / mark and so forth. from being misused by one other, it’s important to pay attention to the existence of such misuse in numerous areas and jurisdictions. An proprietor mustn’t sleep over his rights by letting one other misuse his mark with out his data as the identical would quantity to acquiescence of such misuse and dropping rights with respect to his mark. One of many methods to observe the usage of one's mark is by conducting an everyday search within the related trademark database (s) to determine every other particular person suggesting to make use of a mark much like or equivalent with one's personal mark has filed an software for registration with regard to the identical and growing opposition and objection to such software and proposed use

Unauthorized use

In case one turns into conscious of misuse or infringement by one other particular person, authorized proceedings could also be initiated within the type of a go well with for infringement or passing off. The treatments obtainable in such proceedings can be grant of an injunction (stoppage of such misuse) and / or award of damages and / or delivery-up of the infringing labels and marks for destruction or erasure.

Area Title

A site identify is an internet site handle on the Web that provides you an internet identification. Homeowners ought to acquire a website identify with the identify of their respective model in order that unscrupulous customers could not have an internet site with the identical identify as their model. This assumes significance as when an individual conducts an internet search with the identify of a specific model, brand and so forth., then another person's webpage mustn’t present up as it’d result in confusion.

Worldwide Registration

If an individual proposes to hold on enterprise / commerce in overseas jurisdictions or international locations, then an software for defense of his mark within the proposed / designated international locations could also be made underneath the Madrid System for the Worldwide Registration of Marks (Madrid System). The Madrid System is the first worldwide system for facilitating the registration of logos in a number of jurisdictions world wide. If registration is granted underneath the Madrid System, it’s simpler to observe the usage of one's mark within the Worldwide Register, which is a single centralized system maintained by WIPO.


An important approach to safeguard your trademark, nevertheless, is to use for and procure registration in respect of it. Registration of a trademark confers an array of rights and privileges to the 'proprietor' as compared with unregistered marks. A few of them being:

Unique Use

The proprietor of a trademark or commerce identify has the appropriate to make use of the identical in relation to the products or providers for which it has been registered, to the exclusion of all others. The registered proprietor of a trademark warrants authorized exclusivity to such particular person for the usage of a reputation, model, brand and so forth. This prevails every other particular person, dealer, enterprise and so forth. from utilizing the identical in relation to their very own enterprise, items and providers and protects the mark of the registered proprietor by confirming exclusivity.

Prior Search

Earlier than an individual can use a reputation, brand, mark and so forth., it’s crucial in opposition to him to conduct a search within the trademark database to determine whether or not registration in respect of the identical has already been granted. If registration has already been granted, then the trademark examiners are prone to refuse registration to conflicting marks. If, nevertheless, an identical or conflicting mark is accepted for registration, having a previous registered mark provides an individual a robust proper to oppose the registration earlier than it's formally entered on the register. It’s advisable for homeowners to hold out an everyday search within the trademark database with a view to confirm whether or not any software for registration has been filed for a reputation or mark which has similarities to the weather and to file objection or opposition on the related time and stage with a view to safeguard their rights as additionally to help the examiner by stopping him from granting registration in respect of comparable or conflicting marks or names.

Worldwide Safety

Earlier than an software for registration of a mark could be made underneath the Madrid system, it’s essential that the trademark will need to have been granted registration or registration has been utilized for within the nation of origin of the mark. So, if an individual proposes to hold on commerce or enterprise in any overseas jurisdiction, then to use for defense of his trademark, commerce identify, brand and so forth., in that nation, he would first should be granted registration in his personal nation or should make an software for registration.

Authorized Motion

Below the Indian Emblems Act, 1999 (“the brand new Act” hereinafter), Part 27 lays down {that a} go well with for infringement is not going to lie in respect of an unregistered trademark. So, registration of a trademark is a prerequisite to initiating an motion for infringement and for an unregistered trademark, solely the widespread regulation treatment of 'passing off' lies.

Permitted Use

Registration of a mark offers a larger diploma of security and safety in instances of task, licensing, licensed utilization, and so forth. versus an unregistered mark.

On-line Providers

Registration of a mark permits larger cooperation by third events. For instance, Google will act to stop merchants from bidding on 'key phrases' that comprise a registered trademark. Equally, web sites resembling Amazon or eBay would take motion to take down listings by different merchants which infringe a registered trademark.

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