“The person who goes alone can start today; but he who travels with another must wait till that other is ready.” – Henry David Thoreau
When the figures are any indication, many travellers agree with Thoreau. In increasing numbers, people are traveling rather than simply waiting for other people to join them.
Solo travellers from the recent years have totaled 21 million in only the US and UK combined. According to a New York Times article in Nov.. 2012, Online searches for”solo journey bundles” were upward 60percent over the previous year. The US Department of Commerce's Office of Travel & Tourism Industries (“OTTI”) reported a shocking 42percent of US citizens / taxpayers that went overseas in 2011 traveled independently. Of these travelers, 38% traveled for leisure or to see relatives & friends (“VFR”) and 66percent for company. In the same way, inbound solo travelers from overseas totaled 36.2 percent. Of these, 23.6percent were on leisure trips and also 62.2percent for work. This lifestyle and business phenomenon has been growing exponentially.
Who will be solo travelers?
Solo travelers are a far bolder group than simply the only population. They are:
• Two-career spouses on business travel or”DINK'S” (Double Income No Kids).
• People who have relatives or friends overseas.
• Family members chasing different sports / hobbies abroad.
Abercrombie & Kent's Jill Fawcett has clarified their solo passengers as:”frequently… married or have partners, however, the spouses don’t share the exact same interest… they would like to journey with like-minded individuals and the little group gives them a few interaction. They then return into the solitude of their room… 25percent of individuals who elect to our Extreme Adventure show are (too ) solo travelers,”she explained. “People feel a bit more protected in a bunch if the destination is either there or intimidating 's a language barrier” Solo Travel Is Growing at a Rapid Rate | Phil Hoffman traveling site, 10/25/11.
Based on Grand Circle Corp chairman Alan Lewis,”Girls are a growing force in the Royal travel marketplace… in which the Royal market has increased from approximately 20percent to 25percent of [Grand Circle's] total bookings throughout the previous five decades.”
Single travelers do continue to play a significant part in solo traveling. Their expansion is apparent from Europe and North America where people are marrying later and might be divorced, widowed or never married. According to a March 19, 2013 post entitled”The Growing Solo Travel Market”, http://tourismintelligence.ca, typical unmarried families complete as follows:
• 35percent of households in developed nations
• 40percent in Finland and Norway (2011)
• 37percent in the Netherlands (2011)
• 27percent in the US (2010), 29percent from the UK (2011) and 28percent in Canada (2011).
How can solos traveling?
Solo travel might not automatically imply travel as a”group of one”. People may select
1. Escorted group tours
2. ) Independent excursions
3. Traveling alone and choose their own resorts / tours
What Matters Confront Those traveling Alone?
There are two chief challenges for human travelers.
• Attractive prices: Lodging, tours and cruises are routinely regularly on dual occupancy. Most cruises and excursions require a single supplement for people traveling alone. Even though this isn’t automatically 2X, the cost differential can be significant. This is most pronounced in tour packages, especially cruises which have”2-for-the-price of 1″ early booking promotions. Because of this, those traveling may pay 3-4X couples / pairs.
• high excellent accessibility and support: At a hectic vacation or tourist period, the unaccompanied traveler could be given less desired accommodations or tables . In reality, even 5 star resorts could be reluctant to bring a dinner booking for you even if the person traveler is a guest of this resort. This is very true about Saturday nights and vacations. The alternative might be sitting in the pub for supper however the dining area has empty tables. On cruises / lake cruises or alternative excursions with”open seats”, tables are generally installed for even amounts. The outcome? These travelers are confronted with a”standup” buffet or participating in sleuthing to find an accessible chair.
What’s The Business Opportunity?
This journey happening is growing exponentially and represents an underserved market. The chance for this industry is substantive, priorized as follows:
Leisure travellers: They’re the biggest proportion of industry revenues. But a smaller percent move alone for leisure excursions. The beneficiaries: airlines, hotels, tours, car and concierge services.
Company travelers: Even though a small section of earnings, a larger percentage is on company. Furthermore, they could get a bigger budget than an person on holiday. Exactly the identical industry sections would help with the exception of excursions except as possible additions to an global trip.
VFR: People visiting friends and family members might be met at the airport and also have access to local transport. While staying at a personal house, meals might not be removed as often as resort guests. Correspondingly, these travelers will continue to create new revenue mainly for airlines but are unilaterally to fortify the present market for additional travel providers.
This business represents a large untapped market. Given the absolute numbers of wealthy professionals and company executives, with the ideal mixture of well-priced, high quality supplies, both sides gain. The travel industry increases their current earnings while those traveling will reach more aggressive pricing and access to premium grade. It’s a marketplace whose time has arrived.