There’s Packaging, And afterwards There’s Holiday Packaging

Before you ask, yes, using various product packaging throughout the holidays can most definitely make a distinction in your bottom line. There is a great deal of speak about the elf on the rack during Xmas, yet it’s not the fairy on the rack. It’s your item on the rack, and as we saw with Toblerone in the last couple of weeks, vacation product packaging has a definite impact.

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