When Amazon.com initially emerged every person believed they were everything about taking over guide company … wiping out Barnes and also Noble and many others. They weren’t … this wasn’t ever the strategy of Jeff Bezos, CEO of Amazon.com. Since they are a strong part of our lives, we understand what they are everything about … giving you and me, the customer, the greatest on the internet purchasing experience possible … we finally get it. This is what they were creating and also constructing from day one … to make our shopping experience much easier, much more consumer pleasant, as well as offer extraordinary selection and value. They were everything about the CLIENT EXPERIENCE from the first day! The secret sauce for Amazon.com is CONSUMER FIXATION. CLIENT FASCINATION is when you build your entire firm around the client as well as their experience is at the center of your universe. All processes, procedure, assistance, sales, advertising and marketing, and leadership have this as their directing light and also the structure upon which their ENTIRE COMPANY is developed. This is just how Customer Obsession occurs inside a firm and also why those businesses who really consume over their consumers are the LEADERS IN THEIR SECTOR!