Martin Scorsese is a freakin 'genius.
# & He 39;s a entire nutjob, making him that more intriguing.
Why? Since he's not embarrassed of giving people what they really wish to view – GORE!
Among my favorites is Inglourious Basterds – see it?
In case you haven’t, it's kind of like the untold story of WW2 which individuals would't wanted to become actual –
Brad Pitt in an wonderful roleplays Lt. Raine – an American commander in the war which has built a special group of soldiers who search Nazis. Their mission – to catch Nazi soldiers, scalp them and essentially terrify the living hell out of these. # & how 39;therefore for poetic justice!
In a humorous scene, both Pitt and his group try to disguise themselves as Italian waiters in order that they don’t provoke Nazi suspicion. Pitt is the only one of those who really knows how to talk Italian (others simply composed Italian titles for themselves and don’t know how to express anything but their titles ), but he’s this thick southern accent, so that just about anybody who hears him immediately knows he's an American.
This scene is an excellent example of a brilliant marketing concept referred to as”Creating the Skeleton Dance”. # & here 39;s exactly what that's
Everybody has a skeleton in their closet – some sort of drawback or dark secret they don’t want everyone to understand.
Well, rather than being ashamed of it apologizing to this, the”creating the skeleton dancing” method is about turning that drawback into one of the specific capabilities.
Can you ever see how nearly every successful small business owner was an immigrant or a foreigner? They utilize their outsider picture as a token of the hard work – the way they overcome the competition since they had it tougher and wished to establish themselves.
Require Lt. Raine there such as – that he understands he’s a thick American accent, but isn’t bashful about it, sure as hell not apologizing to it and revealing what he's obtained and enjoying the role, with his thick southern accent rather than trying to conceal it.
# & Here 39;s I use it I'm not a native English speaker and don’t reside in an English speaking country. I justify my elevated costs by focusing on market research deeper and harder than anyone of my opponents because I know absolutely nothing about it ahead, so I don’t have any bias or incorrect remarks, preventing me from becoming completely objective and even though in running my market study.
So the way to make it work on your company –
Let's say your”skeleton” is the high rates. Don’t try to conceal them till it's time to shut the prospect – # & you 39;ll simply get them amazed and trying to reduce your cost point.
Instead, make it dancing by stating upfront:”seem my solutions are costly and 's because XYZ…”
When the prospect is a cost shopper – # & he 39;ll go off and you just saved yourself valuable time trying to convince him to purchase, and when he's an excellent shopper – you left him much more curious.
This does is allow you to seem a whole lot more believable by seemingly coming out along with your defects straight from the start.
Pretty cool suggestion don’t you believe?
So rather than trying to conceal your defect, apologize for this or posturing your brand too bad, use it to your benefit and make your brand stand out and distinctive.